News & Campaigns
First Charity Golf Day sees strong turnout
Over 100 people impacted by brain injury in the Black Country are set to benefit from funds raised through the first-ever Charity Golf Day, held on a sunny day at The Astbury Golf Club.
The event brought together nearly 80 golfers, local businesses, and supporters for a day of sport, fundraising, and awareness, raising an impressive £2,000 to support life-changing brain injury services across the region.
Originally suggested by Alex Keyes of Asgard Builders Ltd, a member of BNi Eagle, back in January, the idea was picked up by Headway and brought to life with the generous involvement of players, sponsors, prize donors and volunteers, all contributing to an inspiring and memorable day that set a high benchmark for future events.

Speaking at the event, Jayne Emery, Chief Officer of Headway Black Country, welcomed guests and shared the importance of the charity’s work:
“A brain injury can happen to anyone, at any time. When it does, Headway Black Country is here to help.”
She explained that an acquired brain injury (ABI) caused by incidents such as falls, strokes, road accidents or tumours, often leads to severe and life-changing impacts.
“Every year, around 350,000 people in the UK are admitted to hospital with an ABI that’s one person every 90 seconds.” she said.
Headway Black Country supports over 100 clients each week through its centres in Dudley and Willenhall, providing life skills activities, counselling, outreach and carer support, helping survivors and their families rebuild their lives with confidence and dignity.

Feedback from guests was overwhelmingly positive.
“The charity golf day at Astbury Hall was a first-class event. From the quality of the venue to the smooth running of the day, everything was handled with real professionalism,” said Andrew Clark, Imagine Modular.
“As far as golf days go, they don’t get much better than this,” added Jake Heath, Heaths Health and Fitness.
Andrew Roberts, Berriman Eaton, said: “Professionally organised, enjoyable from start to finish, and a fantastic opportunity to connect with others in a great setting.”

The day was supported by a wide range of hole sponsors, prize donors, and volunteers whose generosity helped ensure the event’s success. Proceeds from the event will go directly toward Headway’s vital services across the Black Country.
Jayne Emery concluded the day with a heartfelt thank you to everyone who contributed:
“Today not only raised funds but also helped raise the profile of our charity and the life-changing support we provide.”

